Life-Time of the Month - Lifetime (South Africa)

​2021 Silver Promax SA Winner for Best Public Service Announcement/Community Spot - Period poverty is a severe problem which affects thousands of schoolgirls across South Africa, who are forced to stay at home when they are having their periods. Lifetime South Africa partnered with the charity Ashraful Aid to ask their viewers to donate sanitary packs. We played with the idea of tricking them into thinking that they were about to see a promo for a brand new Lifetime Movie set in period time, when in reality, Lifetime doesn’t do period drama and neither should any schoolgirl in South Africa.

KEY ART

Credits:
Lead Creative / DOP / Camera / Editor – Cristina Patiño Sheen
Camera Assistant - Juan Cruz
Gaffer - John Wenman
Spark - Tony Hamilton
Producer – Siobhan Duggan
Audio – James Collopy
Online / Grade - Valentina Massimi
Design – Joel Vaughan
Key Art - Geo Sanguino
Creative Director - Kevin Rixon
Art Director - Rose James 
VP of creative – Kenny Reynolds

Summer Of Secrets Campaign - Sky History (UK + INT)

Summer of Secrets is one of the biggest campaigns of the year for Sky History. It spans over 2 months and it showcases everything from investigation and mystery to conspiracy and modern history, both in the UK and internationally. I led a campaign based on unfolding secrets by creating intriguing symbols. Each symbol represented one of our top 6 new shows in the season, these unfolded to reveal their content. For the UK, the assets delivered were 2 sets of teasers, one promo for July´s content, and one for August. The latter was voiced by Lance Reddick, who hosts one of our top shows of the season. The campaign included a set of 6 key arts.

KEY ART

Credits:
Lead Creative / Script Writer / Editor – Cristina Patiño Sheen
Producer – Dan Clarke
Production Coordinator: Katherine Lewington
Audio – Cliff Reeves (UK Promo), James Collopy (Teaser, International Promo)
​Symbol Design: Geo Sanguino
Cinema 4D Designer - Matt Grainger
Motion Design – Ben D'Angelillo
​Grade - Valentina Massimi
​Digital: Alex Kirk, Juan Cruz
Design Creative Director - Rose James
Creative Director – Kevin Rixon 
VP of creative – Kenny Reynolds
​

VE75 Liberation Campaign - History Channel (UK)

​2020 Bronze Promax UK Winner for Best Season - To celebrate the 75th Anniversary of VE Day, I gathered archive photographs and wrote a script that told the story of the road to victory.  The main focus of this campaign was the subjects' hands, which added a surprising element when revealing whose hands they belonged to. The hands aspect also made the spot more relevant to the current climate as lockdown began.
KEY ART
SOCIAL MEDIA
Credits:
Lead Creative / Script Writer / Editor – Cristina Patiño Sheen
Producer – Alexe Hope
Audio – Cliff Reeves
Motion Design – Ben Carter
​Grade - Valentina Massimi
Design Creative Director - Rose James
Creative Director – Kevin Rixon 
VP of creative – Kenny Reynolds

Lifetime Movies Campaign - Lifetime (South Africa)

2020 Promax Nominee for UK Production for Non-UK Broadcaster - ​To position Lifetime in South Africa as the leader of TV movies, I played on the funny, crazy, and over-the-top movie plots supported by a bold graphic design to highlight that Lifetime is the place where you can find shamelessly outrageous and totally original movies.
KEY ART
Credits:
Lead Creative / Editor – Cristina Patiño Sheen
Producer – Dan Clarke
Audio – James Collopy
Motion Design – Ben D’ Angelillo
Key Art – Geo Sanguino
Grade - Valentina Massimi
Creative Director – Kevin Rixon 
Design Creative Director - Rose James
VP of creative – Kenny Reynolds

 I Am A Killer S2 Campaign - Crime + Investigation (UK)

​By presenting conflicting accounts about the killers' personalities and their reasons to commit their crimes, we let the viewer decide whether the killers are truly remorseful or if they are putting on an act. The use of RGB split in some of the shots and captions reinforce the idea that a killer has many faces. 
KEY ART
SOCIAL MEDIA

Credits:
Lead Creative / Editor – Cristina Patiño Sheen
Producer – Lauren Mills
Audio – Cliff Reeves
Motion Design – Ben D’ Angelillo
Key Art – Geo Sanguino
Grade - Valentina Massimi
Creative Director – Kevin Rixon 
​Design Creative Director - Rose James
VP of creative – Kenny Reynolds

 When Missing Turns to Murder Campaign - C+I (UK)

In order to build awareness and buzz around this series, I presented the unravelling of a crime story through news headlines, posters, and footage while we listen to the testimonials of those close to the victim. I wanted to showcase the unprecedented access of the stories in the series. With each tearing of newspaper, we dig deeper and deeper into the truth and emotions of each case. In order to keep that organic feel, the newspapers and soil were shot in-house. 
KEY ART
SOCIAL MEDIA
I created a series of Instagram stories to interact with C+I followers. Snippets of WTKDN episodes were shared along with useful information about the topics discussed in each episode. The Instagram stories had the same look and treatment as the promo. By tapping on the screen, a piece of paper would rip or burn to reveal the next story. 
Credits:
Lead Creative / Camera / Editor – Cristina Patiño Sheen
Producer – Siobhan Duggan
Audio – James Collopy
Design – Ben D’ Angelillo
Grade - Valentina Massimi
Design Creative Director - Rose James
Creative Director – Kevin Rixon 
VP of creative – Kenny Reynolds

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