Lifetime Movies Campaign - Lifetime (South Africa)
To position Lifetime in South Africa as the leader of TV movies, I played on the funny, crazy, and over-the-top movie plots supported by a bold graphic design to highlight that Lifetime is the place where you can find shamelessly outrageous and totally original movies.
KEY ART
Credits:
Director – Cristina Patiño Sheen
Producer – Dan Clarke
Audio – James Collopy
Design – Ben D’ Angelillo
Key Art – Geo Sanguino
Creative Director – Kevin Rixon
VP of creative – Kenny Reynolds
Director – Cristina Patiño Sheen
Producer – Dan Clarke
Audio – James Collopy
Design – Ben D’ Angelillo
Key Art – Geo Sanguino
Creative Director – Kevin Rixon
VP of creative – Kenny Reynolds
VE75 Liberation Campaign - The History Channel (UK)
To celebrate the 75th Anniversary of VE Day, I gathered archive photographs and wrote a script that told the story of the road to victory. The main focus of this campaign was the subjects' hands, which added a surprising element when revealing whose hands they belonged to. The hands aspect also made the spot more relevant to the current climate as lockdown began.
KEY ART
|
|
SOCIAL MEDIA
|
|
|
Credits:
Director – Cristina Patiño Sheen
Producer – Alexe Hope
Audio – Cliff Reeves
Design – Ben Carter
Key Art – Rose James
Creative Director – Kevin Rixon
VP of creative – Kenny Reynolds
Director – Cristina Patiño Sheen
Producer – Alexe Hope
Audio – Cliff Reeves
Design – Ben Carter
Key Art – Rose James
Creative Director – Kevin Rixon
VP of creative – Kenny Reynolds
I Am A Killer S2 Campaign - Crime + Investigation (UK)
By presenting conflicting accounts about the killers' personalities and their reasons to commit their crimes, we let the viewer decide whether the killers are truly remorseful or if they are putting on an act. The use of RGB split in some of the shots and captions reinforce the idea that a killer has many faces.
KEY ART
|
|
SOCIAL MEDIA
|
|
|
Credits:
Director – Cristina Patiño Sheen
Producer – Lauren Mills
Audio – Cliff Reeves
Design – Ben D’ Angelillo
Key Art – Jorge Sanguino
Creative Director – Kevin Rixon
VP of creative – Kenny Reynolds
Director – Cristina Patiño Sheen
Producer – Lauren Mills
Audio – Cliff Reeves
Design – Ben D’ Angelillo
Key Art – Jorge Sanguino
Creative Director – Kevin Rixon
VP of creative – Kenny Reynolds
When Missing Turns to Murder Campaign - C+I (UK)
In order to build awareness and buzz around this series, I presented the unravelling of a crime story through news headlines, posters, and footage while we listen to the testimonials of those close to the victim. I wanted to showcase the unprecedented access of the stories in the series. With each tearing of newspaper, we dig deeper and deeper into the truth and emotions of each case. In order to keep that organic feel, the newspapers and soil were shot in-house.
KEY ART
|
|
SOCIAL MEDIA
I created a series of Instagram stories to interact with C+I followers. Snippets of WTKDN episodes were shared along with useful information about the topics discussed in each episode. The Instagram stories had the same look and treatment as the promo. By tapping on the screen, a piece of paper would rip or burn to reveal the next story.
|
|
|
Credits:
Director – Cristina Patiño Sheen
Producer – Siobhan Duggan
Audio – James Collopy
Design – Ben D’ Angelillo
Key Art – Rose James
Creative Director – Kevin Rixon
VP of creative – Kenny Reynolds
Director – Cristina Patiño Sheen
Producer – Siobhan Duggan
Audio – James Collopy
Design – Ben D’ Angelillo
Key Art – Rose James
Creative Director – Kevin Rixon
VP of creative – Kenny Reynolds
